Retail moments
Creator content timed to your buyer's key dates: a launch, a new retailer, a sales event or the holiday your category sells in.
- MarchSpring cleaning
- MayMother's Day
- AugustBack to school
- NovemberThanksgiving
What's included
- A calendar built back from your shelf dates, with seeding, briefing and posting windows for each moment.
- Product shipped early enough for creators to use it properly before they film.
- Links, product names and pack shots that match what shoppers will find at the retailer you're sending them to.
- Content approved and ready ahead of retailer sales events, so it can post as soon as the dates are known.
- Reporting that reads retail signals, such as branded search and sell-through where you can share it, alongside social numbers.
How it works
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Start from the shelf date
We take your launch, reset and event dates and count back. For most moments that means seeding eight to twelve weeks ahead, briefing six to eight weeks ahead and publishing in the final one to three.
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Match creators to where you sell
If you're launching in one retailer or one region, we favor creators whose audience shops there.
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Send shoppers somewhere useful
Every post points to a page where the product is in stock, with the same name and pack the shopper will see.
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Read the halo
In-store sales rarely show up as clicks, so we track the signals around them and compare against your own baseline. See our measurement note.
What we plan for
Launches and new distribution. When a product goes on shelf or you land a new retailer, creators can tell their audience where to find it in the first weeks, while the retailer is watching how it sells.
Seasonal peaks. Grilling season, back to school, spring cleaning, holiday baking. We plan these a year ahead in the playbook and adjust as the year goes.
Retailer sales events. Amazon, Walmart and Target each run their own events on dates they announce. We keep content ready so it can post inside the window.
Holidays. Holiday content takes the longest lead time of anything on the calendar, so we brief it in July or August and review drafts in September and October.
When it fits
Retail moments fit when there's a date the business is working toward: a new item on shelf, a new retail partner, a category reset or a holiday that makes up a big share of your year.
If your calendar is fairly flat, an ambassador program usually does more than a series of spikes.
Things brands often ask us
How far ahead should we plan a retail moment?
Eight to twelve weeks before the date for most moments, and longer for the holidays. That leaves time to shortlist, ship product, let creators use it and film, and still review drafts before they post.
Can creators link straight to a retailer's product page?
Yes. Creators can link to your product page at whichever retailer you choose, and we check that the link, the product name and the pack shot match what shoppers will find there.
How do you plan around Amazon Prime Day and other retailer sales events?
Retailers announce their own event dates each year, so we keep content approved and ready to post rather than fixing a date months out. If you're taking part, tell us early and we'll seed with the event in mind.