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How we help

Every program is built for consumer products, planned around your retail year and measured against what we agree at the start.

  1. Ambassador programs

    A small group of creators who use your product all year, so it turns up in their kitchen, garage or campsite across the seasons instead of in a single post.

    • A shortlist built for your brand: creators whose audience, household and existing content fit the product.
    • A twelve-month plan with set moments, such as a launch, your peak season and the holidays, and room for the creators' own ideas in between.
    • Product, a short brief and claims guidance ahead of every moment.

  2. Product seeding

    We send your product to creators whose homes it fits, with a short note and no obligation to post, then follow what happens and turn the best responses into paid work.

    • A seeding list built for the product, checked for audience fit, content quality and disclosure habits.
    • The box, the note and the timing, planned so the product lands well before the moment you care about. We work with your fulfillment team or partner to ship it.
    • Disclosure guidance in every note, so anyone who posts knows how to mention the gift.

  3. Creator integrations

    Paid content where your product is part of something the creator already makes: a weeknight recipe, a garage clear-out, a packing list for the first camping trip of spring.

    • A brief for each integration: the product, the one thing to show, the claims you can back up, the disclosure and the posting window.
    • A draft review for accuracy, claims and disclosure before anything goes live. The words stay the creator's.
    • Links that point to the right place, whether that's your site or a retailer's product page.

  4. Content licensing

    The best creator content often works harder on a product page or in a paid ad than it did in the feed. We agree the rights before filming so you can use it there.

    • A license that names each place the content can run (organic social, paid social, your website, retailer product pages, email), how long it can run and which edits are allowed.
    • Cuts for each place it will appear: vertical, square, short versions and still frames.
    • Clean versions without on-screen text or trending audio, for the places where those won't work.

  5. Retail moments

    Creator content timed to your buyer's key dates: a launch, a new retailer, a sales event or the holiday your category sells in.

    • A calendar built back from your shelf dates, with seeding, briefing and posting windows for each moment.
    • Product shipped early enough for creators to use it properly before they film.
    • Links, product names and pack shots that match what shoppers will find at the retailer you're sending them to.

  6. Reviews and community

    Honest reviews and a standing community of creators who like your product, run inside the FTC's rules from the first message.

    • Review programs where creators get product with no condition on what they say about it.
    • A creator community: a group who get early product, news and a direct line to your team, and who you can call on for launches and feedback.
    • Disclosure set up so every review and post says the product was free or paid.

Where to start

You're launching something new

Start with seeding six to ten weeks before shelf date, then pay the creators who respond to make integrations timed to the launch.

You sell well in one season

An ambassador program keeps you in front of shoppers through the rest of the year, with your peak season as its biggest moment.

Your product pages need better pictures

Start with licensing. We brief creators with your product page in mind and agree the rights before anyone films.

Tell us about your next launch

Send a few lines about the product, where it sells and when it needs to be in front of shoppers. We'll reply with how we'd approach it.

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