About Brighten Media Partners
We plan and run creator partnerships for consumer brands: the household, food, home, family, outdoor, pet and wellness products people bring home.
What we do
We run ambassador programs, product seeding and creator integrations on YouTube, Instagram, TikTok and Pinterest. We license the best of that content for retailer product pages and paid social, time it to retail moments, and build reviews and creator communities inside the FTC's rules.
Who we work with
Brand managers, shopper-marketing leads and growth teams at consumer brands. You might be a challenger moving from your own website into retail, or a household name planning next year around Amazon, Walmart, Target and the grocery aisle. Either way, the work is planned around how shoppers buy your product.
Where to start
A seeding send or a single seasonal moment is a sensible first step. The budget stays contained, you learn which creators like the product, and you have content to judge before deciding on a longer program.
How we work
Plan around the shelf
Your launches, resets and retailer events go on the calendar first, and the seasons fit around them.
Choose fit over size
We favor mid-sized creators who already make content your product belongs in, and we seed before we pay.
Leave the words to creators
We brief the facts and the claims you're able to back up. How it's said and filmed stays with the creator.
Disclose everything
Every gifted or paid post says so, in the content and in the platform's label.
Agree rights up front
If you'll want to reuse content, the license is settled before anyone films.
Report plainly
We report against the measures we agreed at the start, and we say what the numbers can't show.