Content licensing
The best creator content often works harder on a product page or in a paid ad than it did in the feed. We agree the rights before filming so you can use it there.
What's included
- A license that names each place the content can run (organic social, paid social, your website, retailer product pages, email), how long it can run and which edits are allowed.
- Cuts for each place it will appear: vertical, square, short versions and still frames.
- Clean versions without on-screen text or trending audio, for the places where those won't work.
- A rights log, so your team can see what can run where and when each license ends.
- Retailer checks before a license is written, since each retailer sets its own rules for product imagery and video.
How it works
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Plan the reuse
We decide with you where the content should end up before we brief it, because that changes what we ask creators to film.
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Agree the license
Channels, duration, edits and who can run it, agreed in writing alongside the integration.
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Collect the files
We gather the cuts, the clean versions and the stills, labelled with the creator, the license and its end date.
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Track and renew
We flag licenses before they end and help you decide which pieces are worth renewing.
When it fits
Licensing fits when your product pages need imagery that looks like real use, when your paid social needs fresh creative that doesn't look like an ad, or when a retail buyer wants to see content that sells.
It works best when it's planned at the brief stage. Adding rights after the fact is possible, but the content may not have been filmed with your product page in mind.
Things brands often ask us
What's the difference between usage rights and partnership ads?
Usage rights let you run the content from your own accounts and pages. Partnership ads, sometimes called whitelisting, run from the creator's own handle with their permission, which Meta lets them withdraw at any time.
How long should a license last?
As long as you'll realistically use it. There's no neutral industry standard for license length, so we price windows around your plan: a retail season, a year on product pages or a short paid flight.
Can we use creator content on Amazon, Walmart or Target product pages?
Often, yes, as long as the license covers it and the content meets that retailer's rules for product images and video. We check those rules before the license is written.