Reviews and community
Honest reviews and a standing community of creators who like your product, run inside the FTC's rules from the first message.
What's included
- Review programs where creators get product with no condition on what they say about it.
- A creator community: a group who get early product, news and a direct line to your team, and who you can call on for launches and feedback.
- Disclosure set up so every review and post says the product was free or paid.
- Vetting that screens out bought followers and engagement before anyone joins.
- A written policy for your team on what we will and won't do, which you can share with legal.
How it works
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Set the rules first
We agree with you, and your legal team if you'd like, what the program offers, what it asks for and how disclosure works.
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Invite the right people
We invite creators and customers who already use the category, and screen them for fake engagement.
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Keep it going
Members get early product and a first look at what's next, and we ask for their honest view on what you make, which gives them a reason to stay.
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Listen and report
We report what people said, good and bad, so the feedback reaches the people who make the product.
What we won't do
We won't buy or sell reviews, ask for only positive ones, write reviews for anyone, or help hide negative ones. We won't work with creators whose followers or engagement are bought. Each of those falls under the FTC's reviews and testimonials rule (16 CFR Part 465, published August 22, 2024).
When it fits
This fits when you have a product people like and want more voices talking about it, or when you're about to launch and want honest feedback from people who'll say what they think.
It doesn't fit if the goal is a wall of five-star reviews.
Things brands often ask us
Can we give free product in exchange for reviews?
You can give free product to people who agree to review it, as long as the review isn't conditioned on being positive and the reviewer says the product was free. The FTC's 2024 rule bans buying reviews that express a particular sentiment, positive or negative.
Can our employees post reviews?
Only if they say who they are. The FTC's 2024 rule covers undisclosed insider reviews, so a review from someone at your company needs to make the connection clear.
Is a creator community different from an ambassador program?
Yes. Ambassadors are a small paid group with set moments across the year. A community is larger and looser: people who get early product and news and post when they want to, always with disclosure.