Creator integrations
Paid content where your product is part of something the creator already makes: a weeknight recipe, a garage clear-out, a packing list for the first camping trip of spring.
What's included
- A brief for each integration: the product, the one thing to show, the claims you can back up, the disclosure and the posting window.
- A draft review for accuracy, claims and disclosure before anything goes live. The words stay the creator's.
- Links that point to the right place, whether that's your site or a retailer's product page.
- Platform disclosure set up properly, from YouTube's paid promotion setting to TikTok's content disclosure.
- Reporting on each integration that waits long enough to count the views that come in late.
How it works
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Choose the format
A full recipe, a quick demo, a before-and-after or a routine. We pick the format your product shows best in, then the platform that suits it.
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Brief and agree
We agree the key points and the posting window with each creator and leave the script to them.
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Review the draft
You see the draft for accuracy and claims. We keep feedback to what's wrong, because the reason you hired the creator is how they say it.
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Publish and read
It goes live in the agreed window with clear disclosure, and we report at 30 days and again at 90.
Where each platform fits
YouTube suits longer recipes, builds and how-tos, where a product can be used from start to finish. Videos keep picking up views well after the first month, so we plan and measure over a longer window.
Instagram suits Reels and carousels for recipes, before-and-afters and routines. With the creator's permission, a paid post can also run as a partnership ad from their handle (Meta, February 2024).
TikTok suits short demos and first reactions. A post can be boosted as a Spark Ad once the creator authorizes it for a week, 30 days, 60 days or a full year of 365 days (TikTok Ads Help, updated October 2025).
Pinterest suits recipes, room ideas and project guides that people save for later, which makes it useful for planning-heavy moments like the holidays, back to school and spring projects.
When it fits
Integrations fit when you need content on a known date, in a specific format, or with usage rights attached: a launch, a retail event, a recipe that has to show the product start to finish.
If you mainly want to find out who likes the product, start with seeding and pay the creators who respond.
Things brands often ask us
Who writes the content?
The creator. We write the brief, agree the key points and the claims you can back up, and review the draft for accuracy and disclosure. The words and the way it's filmed stay theirs.
Which platform should we start on?
The one where people already look for your category. Products that need a full recipe or a walkthrough tend to suit YouTube and Pinterest, while products that demonstrate in a few seconds tend to suit TikTok and Instagram.
Can we run creator integrations as ads?
Yes. With the creator's permission, they can run as partnership ads on Facebook and Instagram, as Spark Ads on TikTok or through YouTube's Creator partnerships boost. We set this up in the license. See content licensing.