Questions and answers

We plan and run creator partnerships for consumer brands in household, food and drink, home and garden, family, outdoor, pet and wellness categories. That covers ambassador programs, product seeding, creator integrations on YouTube, Instagram, TikTok and Pinterest, content licensing for retail pages and paid social, retail moments, and reviews and community.

Brand managers, shopper-marketing leads and growth teams at consumer brands, from challengers moving into retail to established household names. The common thread is a product people buy for their home and a calendar shaped by retail.

Yes, if there's a clear product and a moment to plan around. A single seeding send or one seasonal moment is a sensible way to start before committing to a full year.

Happily. We plan and run the creator side while your other agencies get on with theirs, and we share the calendar so everyone is working to the same dates.

That comes down to how many creators you work with, which platforms, what content you want to license and how long the program lasts. Creator fees swing a lot with audience size, format and usage, so we price each program instead of publishing a rate card. Seeding is the cheapest way in, because the main costs are product, packaging and shipping.

A seeding send or a single seasonal moment. The budget is contained, you learn which creators like the product, and you get content to judge before deciding on a longer program.

We start with creators who already make content your product belongs in, then check audience fit, comment quality, past sponsorships, disclosure habits and their back catalogue. We screen out bought followers and engagement, which the FTC's 2024 rule on reviews and testimonials also prohibits.

Mostly mid-sized, with audiences in the tens or hundreds of thousands. At that size the creator still reads the comments, and the fees leave room to work with several creators over a year instead of one big name for a single post.

The creator. We write the brief and agree the key points and the claims you can back up. The words and the way it's filmed stay theirs, because that's why their audience listens.

Yes. Every brief includes a review step, so you see drafts for accuracy, claims and disclosure. We ask you to keep feedback to what's wrong rather than how you'd say it.

YouTube, Instagram, TikTok and Pinterest. We choose by format: longer recipes and how-tos suit YouTube and Pinterest, while quick demos suit TikTok and Instagram.

Yes. In its guidance for influencers, the FTC counts a free or discounted product as a connection that needs disclosing, even if the creator wasn't paid or asked to post. There's more in our note on gifted products.

Simple words in the content itself, like "Ad" or "Sponsored", or a line such as "Thanks to [Brand name] for the free product." The FTC steers creators away from shorthand like "sp", "spon" and "collab".

We wouldn't. According to the FTC, built-in disclosure tools on platforms can't be counted on to do the job by themselves, and YouTube puts the legal responsibility on creators and brands. So we switch the label on and put the words in the content too.

You can give product to people who agree to review it, as long as the review isn't conditioned on being positive and the reviewer says the product was free. The FTC's 2024 rule bans buying reviews that express a particular sentiment.

With a mix agreed before launch: platform metrics, tracked links and codes, branded search, retailer data where you can share it, and lift studies for paid runs. Every method has blind spots, so no one number tells the whole story. See our measurement note.

You'll see early numbers from us at 30 days, and we make decisions at 90. Of the views Agentio counted across 10,000-plus YouTube integrations, nearly 40% turned up after day 30 (Agentio, January 2026).

Not directly, and nobody can from a tracking link alone. We compare sell-through, branded search and retailer page traffic against a baseline, and where we can, against regions where creators weren't active.

Often, yes, if the license covers it and the content meets that retailer's rules for product images and video. We check those rules before the license is written.